Otraks group is a private company founded in 1989. The company's activities are numerous, from installation work at substations and hydroelectric plants, testing and commissioning of complete electrical systems to managing complex projects and providing specific consulting services. Electricity, as the basis of all the company's activities, was also a basic element in the creation of the brand: the abstract visualization of electricity served as an artistic motif that creates a special ambience and a completely adequate visual support and basis for further branding.
The very beginning of the project was particularly demanding because it did not have a project specification nor was it supported by a vision to organise it. Taught by previous experiences, I realised that the very beginning should be an extensive research of all interactive and functional groups of the application. In this way, it was much easier to spot, count and improve all functional elements, such as buttons, form selectors and other similar elements, which later made up a comprehensive design system. It was easier also to manage and improve the user experience in the parts of the application that are crucial for users, and which presented great difficulties and created problems such as registration, booking meetings, creating and editing user profiles, participating in online and hybrid sessions, video meetings, video conferences.
Project Credits
Project Services
Brand Development, Web Design, Web Development, Creative Direction
Project Team
Danijel Snjegota, Marina Knezevic
Project Roles
Multimedia Designer
